Some of our earliest fans like Krishna De found us on Product Hunt, giving us great feedback and advocacy in the early days. Although Product Hunt doesn’t contribute much website traffic compared to HackerNews or Quora (~.01% each), journalists and bloggers discover Kapwing when it does well on Product Hunt, attracting press coverage and consequently better Google Search rankings. In the last year, Product Hunt contributed ~.005% of traffic to Kapwing. Recently, we were both nominated for 2018 “Makers of the Year,” and one of our products - Cartoonify - was nominated for the “ Golden Kitty” award. Together, we’ve had a Top Product of the Day and two #2 products, and most of our features have done well. My co-founder, Eric Lu, and I launched 15 times on Product Hunt in 2018. Product Hunt has been an amazing launch platform for our startup, Kapwing. Posting - or "hunting" - new products is free, and many thousands of early adopters come to website every day to see what’s new and support makers. It’s a website where you can see trending launches of the day and, if you’re a maker, you can post your own products to get some exposure. Product Hunt is a community to discover new products, mostly apps and websites. This article is our subjective learnings, so please take it with a grain of salt and experiment with your own strategies. In this article, I’ll describe how Product Hunt (PH) works and share what strategies we’ve learned from fifteen PH launches in 2018.ĭisclaimer: This is absolutely not official advice (hence the title), and it's not representative of everyone's experience. We got to >300K monthly-active users last year with little marketing spend due partially to Product Hunt exposure. Product hunt buckley 60m 300k product series#Īnd the other component which includes the portfolio of Hyper funds (plural theirs) and a founder program that includes mentorship, twice-a-year-events, and other future efforts - eventually.Product Hunt has been an amazing launch platform for our image and video editing startup, Kapwing. A portfolio of wholly owned companies like Product Hunt (which still counts AngelList as a majority investor and Ravikant on its board) and other new media brands. Hyper itself is trying to establish two lines of business. Curtis says that there could be other ways to obtain capital to speed up this process that is allowed by the unique structure of Hyper like debt or equity financing. The other part of the ‘most’ will, one assumes, go to the individual investors. They’re not quite up to giving specifics about how they’re going to power these media properties initially but the funds management fees as well as most of its profits from carry will go towards cultivating the distro side. Surrounding those placements will be content that is produced by editorial media arms independent of the fund (though, in the end, funded by the profits of the fund). Interestingly, unlike many marketing-operations-disguised-as-journalistic-enterprises, Curtis says that they want these to be real, functioning media companies and that startups funded by Hyper will be presented on those sites and platforms in clearly defined sections that make it clear that they are part of the program.Īs an example, the team is careful to state that Product Hunt will remain a ‘neutral platform’ for launching products and that Hyper companies will get clearly marked slots on the site. They’ll be building additional media products as well, especially ones that focus on areas of hyper growth and high interest in order to both generate deal flow and to feature companies in the portfolio. A mix of media, venture and product figures is probably the right way to go if you want to back yourself into a media empire funded by venture capital returns. It’s a pretty eclectic group, but if you squint you can see the shape of the ambitions that Hyper has reflected in the parties involved. Product hunt buckley 60m 300k product series# Over the past few months, Buckley says that Product Hunt has grown headcount by around 50% in part to boost its ability to act as an enhanced distribution channel.Ī short list of some of the people involved as advisors, mentors or investors themselves includes Alexis & Serena Williams, Alfred Lin of Sequoia, Garry Tan of Initialized, Harry Stebbings, Jeffrey Katzenberg, Naval Ravikant, Owen van Natta, Ryan Hoover, Ryan Tedder of OneRepublic and Sriram Krishnan of a16z. Scaling customer acquisition and fundraising (before the Series A)įounders who go through the program will remain a part of the tight-knit Hyper founder community long past their Series A.Product hunt buckley hyper 300k huntpanzarinotechcrunch series# Initial customer acquisition and validation (often at the pre-Seed stage).First product/company launch and hiring (often at the Seed stage). Product hunt buckley hyper 300k huntpanzarinotechcrunch series#.
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